A snapshot of the State of Planet represented by a selection of six Global Climate Indicators is below:
– Global Tree Cover Loss
– Declining Biodiversity
– Air Quality Deterioration
– Rising Carbon Dioxide Emissions
– Global Warming
– Global Sea Ice Loss

All these climate indicators are symptomatic of a fundamental problem which seems to have disturbed the natural equilibrium and has serious implications on the way we all live and work. 

There are a few reasons which have triggered the situation into what it is currently. Although this is by no means an exhaustive list, like the Climate Indicators, it provides valuable insights:
– Our current economic models traditionally place a higher value on returns or revenues that can be realised in the short term vis-a-vis the long term.
– With our modern lifestyles and conveniences, all of us have a sizeable carbon footprint. At the moment there are limited offset models available.
– We are running out of Earth! An interesting concept is Earth Overshoot Day – this is the calculated illustrative calendar date on which humanity’s resource consumption for the year exceeds the Earth’s capacity to regenerate those resources for that year.
– If we take a look at the Protectors of forests and natural habitats (for example indigenous peoples, NGOs and conservationists) versus the Consumers of natural resources (which is pretty much all of humanity), there is a vast gap in terms of access to capital, technology, management practices, etc.

In summary, we care about our planet and are concerned about our today. We believe that each one of us has the power to take action and make a difference. Our community of Guardians represents those who want to directly get involved and create the change that they wish to see in the world!

Purpose
Our mission is to protect natural habitats and inspire meaningful change. We are aligned with UN SDG 15 – Life on Land and UN SDG 13 – Climate Action. Our aspiration by 2025 is to protect and conserve 100,000 acres of natural habitats with the support of a flourishing community of 500,000+ Guardians. 

The Problem
Deforestation and forest degradation continue to take place at alarming rates, with the world losing a soccer field equivalent of primary forest every 6 seconds! According to the UN-REDD (Reducing Emissions from Deforestation and forest Degradation), 
(a) Currently 11% of all carbon emissions stem from deforestation – more than emissions from all means of transport combined.
(b) Halting deforestation and forest degradation can avoid emissions of more than 5 gigatons CO2e/year.
(c) Forest conservation and restoration can provide more than one quarter of the emissions reductions needed in the next two decades. 

Key Features
We secure natural habitats through either direct acquisition or long-term contracts with landowners and governments, map them using geospatial imaging, and convert them using advanced analytics into virtual Sacred Groves Clusters (SGCs). These are available for a fee on our web and mobile applications for monitoring and support by Guardians. Each SGC is available for a price of £40 for a 10-year term and can also be gifted on birthdays, anniversaries etc. We aspire to become a social network for the environmentally conscious with the recent introduction of our Squads feature. We have taken the effort out of habitat protection by doing all the heavy lifting, which includes legal contracts, taxation, maintenance services, technology, community engagement, marketing, payments, etc. In a few minutes, our Guardians can advance their conservation journey.

Our model is explained in more detail in the video below:

Join us in our journey to protect our natural habitats. Take small everyday actions to live a life more attuned with nature. We are confident that a group of inspired people who care, can together make a difference. Our planet needs our support. The choice is yours, can we inspire you to make a meaningful difference?